April 8th, 2008 by Irina Blomqvist

A Think Tank is usually an organisation that claims to serve as a center for research and/or analysis of important public issues. In general, however, research from Think Tanks is ideologically driven in accordance with the interests of its funders. And our interest is in Digital Content and Services, that’s why we are called DIGIBUSINESS Think Tank.

We are not talking about a Finnish Think Tank nor UK Think Tank – no way, by nature this is an European Think Tank. And I am rather proud of the fact.

DIGIBUSINESS Think Tank is an international network of people with strong background in digital area. Mainly it is a group of business service organisations that jointly exchange information and work on selected projects. Among the network’s scope is to understand trends and weak signals within digital business industry and to develop an open innovation platform.

That means you have to find time to THINK. It’s best to do it in bed when sick, I think No meetings, in other words, time to ponder.

We gather regularly in different European countries in our partner’s premises to discuss, present projects and ideas and to argue. At the end of March the place was Barcelona, www.barcelonamedia.org. Thanks to Marta, Vicente and Jordi.

It is important for us to understand the digital content opportunity. Also, we need to build linkages between industry, digital content companies, the creative industries and the educational system. Furthermore the creative energy and digital knowledge of the new media industry needs access to the business acumen and deep resources of the established business community and vice versa. Together they present the best scenario for a successful digital economy.

There is much confusion surrounding the definition of Digital Content. Some use the term purely to describe the digital content market, others to describe the online and mobile publishing field. The drivers of the digital content market have been the low cost availability of advanced digitally based communications and entertainment platforms to businesses and consumers. But defining digibusiness is something we are working on at the moment. So, I’ll come back to it during the spring.

Because I don’t have a crystal ball to tell me what’s going to happen in the future I have a feeling that DIGIBUSINESS Think Tank is going to be very much valued. Thinking is about to become big business again. Trust me.

April 8th, 2008 by Irina Blomqvist, Program Director for Finnish DIGIBUSINESS Cluster and the lady behind DIGIBUSINESS Think Tank initiative

Photos by Tommi Rissanen

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